About
Built from inside urgent care.
Priority Med Group is a UK-registered company and a clinician-led team building digital health products for urgent and unscheduled care. Everything we make starts from a simple test: does it make a real shift easier for patients and clinicians?
That clinical perspective runs through everything we ship. ViC was designed around the questions patients actually ask in a waiting room, and the UTC Training Academy around how urgent-care teams actually learn between shifts. We build with information governance, clinical safety and patient privacy front of mind from day one.
Our team
A multidisciplinary team spanning clinical practice, operations, strategy, communications and compliance.
Ayoola Ariyibi
Founder & Clinical Transformation
Fitsum Degefa
Chief Operations Officer
Isabel Mesquita
Strategy, Marketing & Finance
Mohammed Ali
Compliance & Data Security
Alexander Doyle
People & Communications
Dr Peter Watson
Senior Clinical Advisor, Intensive Care Medicine
Led by a frontline clinician
Priority Med Group was founded by Ayoola Ariyibi, an Advanced Paramedic & clinical-transformation lead. Working on the frontline made the gaps obvious: patients left in the dark for hours, clinicians interrupted dozens of times a shift, and teams stretched to keep their knowledge current. Our products are direct responses to those problems.
- ✓15+ years in urgent and emergency care, from London Ambulance Service (incl. HART) to Prescribing Emergency Care Practitioner in a UTC
- ✓Built and scaled a remote-monitoring / virtual-ward pathway at Whittington Health, shortlisted for an HSJ Digital Award
- ✓Secured £98.5k HEE funding to upskill 103 virtual-ward nurses across six North Central London boroughs
- ✓Associate Lecturer in Paramedic Science
Let's talk
Whether you're an NHS partner, a potential collaborator, or you'd like to discuss the work, we'd be glad to hear from you.